So, I did it because I thought that’s what you’re supposed to do. “And then, as I got into the music world, it was what you did every day to do your television, or to do your shoot. “Make-up was a big thing for me I had been wearing it since I was, like, 16 years old,” she says.
But four years later, for this issue of GLAMOUR, she is back to wearing a range of make-up looks designed to reflect different aspects of her identity, from her tomboy nature to her soft feminine side and her fully empowered sense of self. Alicia famously stopped wearing make-up in 2016, launching the social media campaign #NoMakeup in protest against the constant judgement of women’s appearance. Thomas Whitesideīut today, not only are we discussing her seventh studio album, Alicia, which dropped in September, we’re also here to talk about her new lifestyle and beauty brand, Keys Soulcare, which she’s been flat-out creating ahead of its UK launch in early 2021. Health And Safety Officer: Teresa Beardsley. Lighting Assistants: Adam Bartlett and Dylan Corbett. Bookings And Creative Production: Amelia Trevette. Hair Nai’vasha at The Wall Group using Oribe. Makeup: Tasha Reiko Brown at The Wall Group using Chanel. Photographs: Thomas Whiteside at Eiger Agency. Her determination to incite change is awe-inspiring and I ask her how this year has changed her, personally.Īlicia wears: Blazer and pocket square, both Balmain. The impact of Black Lives Matter and Alicia’s power as a world-famous Black woman is ever-present throughout our chat, influencing much of what we speak about from how she presents her own image and identity to how she educates her children. And at this point, I just think that it’s so deeply woven into the fabric.
“I feel like we have to literally force people to understand and to rethink how things are happening, how they’re running, who’s in charge, who we’re creating opportunities for. I can’t believe how many years of systemic racism we have to unravel, and come to terms with, and fight against, and redesign, and recreate,” she continues, with palpable anger. “As an artist, I’m always thinking about how I can use my platform to further racial equality,” she says. The week we speak is a pretty significant one: Alicia has just announced she is launching a $1billion endowment fund to support Black American businesses and communities in association with America’s NFL.
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